The Burberry Prorsum Spring 2014 campaign, launched in the midst of the brand's evolution, serves as a fascinating snapshot of a pivotal moment in its history. This article will delve into the details of this campaign, examining the ready-to-wear collection, its runway presentation, the beauty aspects, the models chosen, and the critical reception it received. We'll also explore the broader context of Burberry Prorsum as a brand, its eventual discontinuation, and the legacy it left behind.
Burberry Prorsum: Unpacking the Name
Before diving into the specifics of the 2014 campaign, it's crucial to understand the meaning behind "Prorsum." The Latin word "prorsum" translates to "forward," "ahead," or "onwards." This perfectly encapsulated Burberry's positioning as a brand constantly innovating and pushing the boundaries of British heritage, blending tradition with contemporary design. The "Prorsum" line represented the pinnacle of Burberry's luxury offering, showcasing the most innovative and high-fashion pieces from the house. It was a distinct label within the Burberry umbrella, differentiating itself from its more accessible lines.
The Burberry Prorsum Spring 2014 Ready-to-Wear Collection:
The Spring 2014 collection was a testament to creative director Christopher Bailey's signature style – a sophisticated blend of classic British tailoring with a modern, youthful sensibility. The collection was characterized by a vibrant color palette, featuring bold hues like electric blue, sunshine yellow, and vibrant coral, alongside more muted tones of beige and cream. These colours were often seen in contrasting combinations, creating a dynamic and energetic feel.
The silhouettes were both fluid and structured. Flowing dresses and skirts were juxtaposed with sharply tailored jackets and trench coats, the brand's iconic garment. This interplay of relaxed and structured elements created a sense of effortless elegance, reflecting the modern woman's desire for versatile clothing that can transition seamlessly from day to night. Key pieces included beautifully crafted trench coats in unexpected colours and fabrics, lightweight knitwear with intricate detailing, and exquisitely embroidered dresses. The collection showcased a range of textures, from delicate lace to luxurious silks and sturdy cottons, adding depth and richness to the overall aesthetic.
Runway Looks and Presentation:
The runway show itself was a spectacle, reflecting the energy and vibrancy of the collection. The setting, typically a carefully curated environment within the London Fashion Week schedule, further enhanced the overall impact. The models, selected for their diverse beauty and individual style, walked with an air of confident nonchalance, perfectly embodying the spirit of the collection. The music, lighting, and overall atmosphere contributed to a captivating and memorable experience, leaving a lasting impression on both attendees and viewers watching the live stream. Specific standout looks included:
* The vibrant floral dresses: These dresses, often featuring bold prints and intricate embroidery, exemplified the collection's playful yet sophisticated nature.
* The tailored trench coats: Reimagined in unexpected colours and fabrics, these iconic pieces were a highlight of the show, showcasing the brand's ability to reinvent a classic.
* The statement outerwear: Beyond the trench coats, the collection included other striking outerwear pieces, such as brightly coloured bomber jackets and intricately detailed capes.
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